A. S. C. Ehrenberg

99 papers and 4.8k indexed citations i.

A. S. C. Ehrenberg has authored 99 papers that have received a total of 4.8k indexed citations. This includes 46 papers in Marketing, 11 papers in Economics and Econometrics and 9 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (32 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Consumer Retail Behavior Studies (12 papers). A. S. C. Ehrenberg is often cited by papers focused on Consumer Market Behavior and Pricing (32 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Consumer Retail Behavior Studies (12 papers) and collaborates with scholars based in United Kingdom, United States and Australia. A. S. C. Ehrenberg's co-authors include G. J. Goodhardt, Neil Barnard, T. P. Barwise, Mark Uncles and Kathy Hammond and has published in prestigious journals such as Nature, Journal of Marketing and Technometrics