Katrijn Gielens
About
Katrijn Gielens has authored 32 papers that have received a total of 2.1k indexed citations.
This includes 24 papers in Marketing, 19 papers in Strategy and Management and 12 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (17 papers), Digital Platforms and Economics (16 papers) and Consumer Retail Behavior Studies (11 papers). Katrijn Gielens is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Digital Platforms and Economics (16 papers) and Consumer Retail Behavior Studies (11 papers) and collaborates with scholars based in The Netherlands, United States and Belgium. Katrijn Gielens's co-authors include Marnik G. Dekimpe, Inge Geyskens, Jan‐Benedict E.M. Steenkamp, Els Gijsbrechts and Frank Verboven and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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