Kay M. Palan

22 papers and 710 indexed citations i.

Kay M. Palan has authored 22 papers that have received a total of 710 indexed citations. This includes 13 papers in Marketing, 9 papers in Gender Studies and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Media, Gender, and Advertising (9 papers) and Digital Marketing and Social Media (6 papers). Kay M. Palan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Media, Gender, and Advertising (9 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, Australia and France. Kay M. Palan's co-authors include Charles S. Areni, Pamela Kiecker, Aysen Bakir, DeAnna S. Kempf and Russell N. Laczniak and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research