Kay Peters
About
Kay Peters has authored 17 papers that have received a total of 636 indexed citations.
This includes 8 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Market Behavior and Pricing (5 papers) and Marketing and Advertising Strategies (4 papers). Kay Peters is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Market Behavior and Pricing (5 papers) and Marketing and Advertising Strategies (4 papers) and collaborates with scholars based in Germany, United States and France. Kay Peters's co-authors include P. A. Naik, Manfred Krafft, Birgit Gerecke, Udo Sechtem and Cheryl Nakata and has published in prestigious journals such as Circulation, Applied Physics Letters and Journal of Marketing Research
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