Cheryl Nakata
About
Cheryl Nakata has authored 47 papers that have received a total of 2.5k indexed citations.
This includes 26 papers in Strategy and Management, 15 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Innovation and Knowledge Management (20 papers), International Business and FDI (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Cheryl Nakata is often cited by papers focused on Innovation and Knowledge Management (20 papers), International Business and FDI (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in United States, South Korea and Latvia. Cheryl Nakata's co-authors include K. Sivakumar, Zhen Zhu, Subin Im, Elif Izberk‐Bilgin and Lisa K. Sharp and has published in prestigious journals such as Journal of Marketing, Social Science & Medicine and Journal of Business Research
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