Keith Fletcher
About
Keith Fletcher has authored 32 papers that have received a total of 443 indexed citations.
This includes 12 papers in Sociology and Political Science, 12 papers in Organizational Behavior and Human Resource Management and 9 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (12 papers), Digital Marketing and Social Media (11 papers) and Technology Adoption and User Behaviour (8 papers). Keith Fletcher is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Digital Marketing and Social Media (11 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in United Kingdom, United States and New Zealand. Keith Fletcher's co-authors include George Wright, Linda D. Peters, Colin Wheeler, Julia Wright and Bill Donaldson and has published in prestigious journals such as Journal of Theoretical Biology, Long Range Planning and Industrial Marketing Management
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