Kelly B. Herd

12 papers and 321 indexed citations i.

Kelly B. Herd has authored 12 papers that have received a total of 321 indexed citations. This includes 7 papers in Marketing, 5 papers in Social Psychology and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (4 papers) and Creativity in Education and Neuroscience (3 papers). Kelly B. Herd is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (4 papers) and Creativity in Education and Neuroscience (3 papers) and collaborates with scholars based in United States, Türkiye and Australia. Kelly B. Herd's co-authors include C. Moreau, Nilüfer Z. Aydınoğlu, Aradhna Krishna, Leff Bonney and Ravi Mehta and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and European Journal of Marketing.