Ken Butcher

45 papers and 1.4k indexed citations i.

Ken Butcher has authored 45 papers that have received a total of 1.4k indexed citations. This includes 23 papers in Marketing, 21 papers in Organizational Behavior and Human Resource Management and 19 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (9 papers). Ken Butcher is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in Australia, Thailand and United States. Ken Butcher's co-authors include Beverley Sparks, Frances O’Callaghan, John Fetrow, J.E. Legates and B.T. McDaniel and has published in prestigious journals such as Tourism Management, Journal of Dairy Science and Annals of Tourism Research