Ken Peattie
About
Ken Peattie has authored 56 papers that have received a total of 3.9k indexed citations.
This includes 34 papers in Marketing, 17 papers in Strategy and Management and 15 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Environmental Sustainability in Business (17 papers) and Service and Product Innovation (7 papers). Ken Peattie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Environmental Sustainability in Business (17 papers) and Service and Product Innovation (7 papers) and collaborates with scholars based in United Kingdom, Canada and Brazil. Ken Peattie's co-authors include Sue Peattie, Anthony Samuel, Devashish Pujari, Bob Doherty and Andrea Prothero and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management
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