Kenneth J. Roering

18 papers and 639 indexed citations i.

Kenneth J. Roering has authored 18 papers that have received a total of 639 indexed citations. This includes 6 papers in Marketing, 5 papers in Strategy and Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Innovation and Knowledge Management (2 papers). Kenneth J. Roering is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Innovation and Knowledge Management (2 papers) and collaborates with scholars based in United States and Latvia. Kenneth J. Roering's co-authors include S. Shipp, Richard N. Cardozo, Gerald L. Rose, Orville C. Walker and Robert W. Ruekert and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Research Policy