Kersi D. Antia
About
Kersi D. Antia has authored 22 papers that have received a total of 1.6k indexed citations.
This includes 10 papers in Strategy and Management, 9 papers in Marketing and 6 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (4 papers) and Franchising Strategies and Performance (4 papers). Kersi D. Antia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (4 papers) and Franchising Strategies and Performance (4 papers) and collaborates with scholars based in United States, Canada and Norway. Kersi D. Antia's co-authors include Gary L. Frazier, Aric Rindfleisch, Robert J. Fisher, Kenneth H. Wathne and Mark Vandenbosch and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research
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