Kersi D. Antia
About
Kersi D. Antia has authored 22 papers that have received a total of 1.6k indexed citations.
This includes 10 papers in Strategy and Management, 9 papers in Marketing and 6 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (4 papers) and Franchising Strategies and Performance (4 papers). Kersi D. Antia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (4 papers) and Franchising Strategies and Performance (4 papers) and collaborates with scholars based in United States, Canada and Norway. Kersi D. Antia's co-authors include Gary L. Frazier, Aric Rindfleisch, Robert J. Fisher, Kenneth H. Wathne and Mark Vandenbosch and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research.
In The Last Decade
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by Kevin O Malley Breakdown of academic impact, for papers by Siu‐Hong Ho Breakdown of academic impact, for papers by Laurent Kuras Breakdown of academic impact, for papers by Christine Laclef Breakdown of academic impact, for papers by Chao-Yuh Yang Breakdown of academic impact, for papers by Louis Vignati Breakdown of academic impact, for papers by Li-Chong Wang Breakdown of academic impact, for papers by Mark A. Brenckle