Kerstin Gidlöf

12 papers and 335 indexed citations i.

Kerstin Gidlöf has authored 12 papers that have received a total of 335 indexed citations. This includes 4 papers in Marketing, 3 papers in Social Psychology and 3 papers in Experimental and Cognitive Psychology. The topics of these papers are Olfactory and Sensory Function Studies (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Marketing and Social Media (2 papers). Kerstin Gidlöf is often cited by papers focused on Olfactory and Sensory Function Studies (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in Sweden, Denmark and Norway. Kerstin Gidlöf's co-authors include Annika Wallin, Tobias Otterbring, Helena Sandberg, Nils Holmberg and Kenneth Holmqvist and has published in prestigious journals such as Appetite, European Journal of Marketing and Journal of Retailing and Consumer Services