Tobias Otterbring

111 papers and 2.2k indexed citations i.

Tobias Otterbring has authored 111 papers that have received a total of 2.2k indexed citations. This includes 68 papers in Marketing, 36 papers in Social Psychology and 32 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (47 papers), Behavioral Health and Interventions (23 papers) and Consumer Retail Behavior Studies (17 papers). Tobias Otterbring is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (47 papers), Behavioral Health and Interventions (23 papers) and Consumer Retail Behavior Studies (17 papers) and collaborates with scholars based in Norway, Denmark and Sweden. Tobias Otterbring's co-authors include Michał Folwarczny, Gastón Ares, Erik Wästlund, Anders Gustafsson and Jessica Aschemann‐Witzel and has published in prestigious journals such as Nature Communications, PLoS ONE and Journal of Marketing Research.