Kevin K. Byon

80 papers and 1.1k indexed citations i.

Kevin K. Byon has authored 80 papers that have received a total of 1.1k indexed citations. This includes 52 papers in Sociology and Political Science, 38 papers in Marketing and 32 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (34 papers), Sports, Gender, and Society (30 papers) and Sport and Mega-Event Impacts (23 papers). Kevin K. Byon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (34 papers), Sports, Gender, and Society (30 papers) and Sport and Mega-Event Impacts (23 papers) and collaborates with scholars based in United States, South Korea and Japan. Kevin K. Byon's co-authors include Woo-Yeul Baek, Thomas Baker, James J. Zhang, Jingxian Zhang and Paul M. Pedersen and has published in prestigious journals such as Computers in Human Behavior, International Journal of Environmental Research and Public Health and Frontiers in Psychology