Woo-Yeul Baek

14 papers and 310 indexed citations i.

Woo-Yeul Baek has authored 14 papers that have received a total of 310 indexed citations. This includes 9 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (3 papers). Woo-Yeul Baek is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in South Korea and United States. Woo-Yeul Baek's co-authors include Kevin K. Byon, Doohan Kim, Antonio S. Williams, Stephen F. Crouse and John S. Green and has published in prestigious journals such as Medicine & Science in Sports & Exercise, International Journal of Environmental Research and Public Health and International Journal of Hospitality Management