Kevin Kam Fung So
About
Kevin Kam Fung So has authored 87 papers that have received a total of 5.0k indexed citations.
This includes 60 papers in Sociology and Political Science, 55 papers in Marketing and 41 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (43 papers), Customer Service Quality and Loyalty (39 papers) and Consumer Behavior in Brand Consumption and Identification (27 papers). Kevin Kam Fung So is often cited by papers focused on Digital Marketing and Social Media (43 papers), Customer Service Quality and Loyalty (39 papers) and Consumer Behavior in Brand Consumption and Identification (27 papers) and collaborates with scholars based in United States, Australia and China. Kevin Kam Fung So's co-authors include Ceridwyn King, Hyunsu Kim, Simon Hudson and Beverley Sparks and has published in prestigious journals such as Molecular and Cellular Biology, Journal of Business Research and Tourism Management.
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