Kevin Mason

9 papers and 196 indexed citations i.

Kevin Mason has authored 9 papers that have received a total of 196 indexed citations. This includes 5 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers). Kevin Mason is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States and Japan. Kevin Mason's co-authors include Andrew Mason, John Narcum, Scot Burton, Matthew A. Brown and Thomas D. Jensen and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Consumer Marketing and Healthcare