Khoa T. Tran

43 papers and 403 indexed citations i.

Khoa T. Tran has authored 43 papers that have received a total of 403 indexed citations. This includes 15 papers in Strategy and Management, 10 papers in Marketing and 9 papers in Sociology and Political Science. The topics of these papers are Digital Marketing and Social Media (9 papers), International Business and FDI (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Khoa T. Tran is often cited by papers focused on Digital Marketing and Social Media (9 papers), International Business and FDI (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Vietnam, India and Thailand. Khoa T. Tran's co-authors include Phuong V. Nguyen, Zafar U. Ahmed, Sanjay Dhir, Viput Ongsakul and Sahil Raj and has published in prestigious journals such as Langmuir, Sustainability and International Marketing Review