Zafar U. Ahmed

150 papers and 2.7k indexed citations i.

About

Zafar U. Ahmed has authored 150 papers that have received a total of 2.7k indexed citations. This includes 53 papers in Strategy and Management, 51 papers in Sociology and Political Science and 40 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (28 papers), International Business and FDI (27 papers) and Customer Service Quality and Loyalty (22 papers). Zafar U. Ahmed is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), International Business and FDI (27 papers) and Customer Service Quality and Loyalty (22 papers) and collaborates with scholars based in United States, Malaysia and Saudi Arabia. Zafar U. Ahmed's co-authors include Craig C Julian, Franklin B. Krohn, Osama Sam Al-Kwifi, Matthew H. Roy and Khoa T. Tran and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Business Ethics

In The Last Decade

Rankless by CCL
2025