Kihan Kim

45 papers and 690 indexed citations i.

Kihan Kim has authored 45 papers that have received a total of 690 indexed citations. This includes 25 papers in Marketing, 19 papers in Sociology and Political Science and 11 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Sports, Gender, and Society (9 papers) and Media Influence and Health (8 papers). Kihan Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Sports, Gender, and Society (9 papers) and Media Influence and Health (8 papers) and collaborates with scholars based in South Korea, United States and Latvia. Kihan Kim's co-authors include Yunjae Cheong, Hyuksoo Kim, Federico de Gregorio, Lu Zheng and Chan Yun Yoo and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Journal of Computer-Mediated Communication