Yunjae Cheong

39 papers and 437 indexed citations i.

Yunjae Cheong has authored 39 papers that have received a total of 437 indexed citations. This includes 25 papers in Marketing, 16 papers in Sociology and Political Science and 8 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Consumer Market Behavior and Pricing (9 papers). Yunjae Cheong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Consumer Market Behavior and Pricing (9 papers) and collaborates with scholars based in South Korea, United States and Latvia. Yunjae Cheong's co-authors include Kihan Kim, Hyuksoo Kim, Federico de Gregorio, Lu Zheng and Lan Ye and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Journal of Consumer Marketing