Kirk L. Wakefield

46 papers and 5.3k indexed citations i.

Kirk L. Wakefield has authored 46 papers that have received a total of 5.3k indexed citations. This includes 29 papers in Marketing, 20 papers in Organizational Behavior and Human Resource Management and 16 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (18 papers) and Consumer Retail Behavior Studies (18 papers). Kirk L. Wakefield is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (18 papers) and Consumer Retail Behavior Studies (18 papers) and collaborates with scholars based in United States, Belgium and Mexico. Kirk L. Wakefield's co-authors include Jeffrey G. Blodgett, J. Jeffrey Inman, Julie Baker, Robin L. Wakefield and Karen Stilley and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research