Kjell Grønhaug
About
Kjell Grønhaug has authored 152 papers that have received a total of 4.1k indexed citations.
This includes 60 papers in Strategy and Management, 51 papers in Organizational Behavior and Human Resource Management and 43 papers in Marketing. The topics of these papers are Innovation and Knowledge Management (36 papers), Consumer Behavior in Brand Consumption and Identification (29 papers) and Customer Service Quality and Loyalty (24 papers). Kjell Grønhaug is often cited by papers focused on Innovation and Knowledge Management (36 papers), Consumer Behavior in Brand Consumption and Identification (29 papers) and Customer Service Quality and Loyalty (24 papers) and collaborates with scholars based in Norway, United States and Germany. Kjell Grønhaug's co-authors include Morten Heide, Geir Grundvåg Ottesen, Olav Andreas Kvitastein, Joyce Falkenberg and Tor Korneliussen and has published in prestigious journals such as Journal of Marketing Research, Research Policy and Journal of Business Research
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