Morten Heide
About
Morten Heide has authored 38 papers that have received a total of 1.0k indexed citations.
This includes 19 papers in Marketing, 14 papers in Food Science and 7 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Sensory Analysis and Statistical Methods (8 papers) and Consumer Retail Behavior Studies (7 papers). Morten Heide is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Sensory Analysis and Statistical Methods (8 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in Norway, Spain and United States. Morten Heide's co-authors include Kjell Grønhaug, Themistoklis Altintzoglou, Svein Ottar Olsen, Terje I. Vaaland and Mats Carlehög and has published in prestigious journals such as Tourism Management, Appetite and International Journal of Hospitality Management
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