Kok Wei Khong
About
Kok Wei Khong has authored 51 papers that have received a total of 1.6k indexed citations.
This includes 25 papers in Sociology and Political Science, 21 papers in Marketing and 20 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (22 papers), Customer Service Quality and Loyalty (19 papers) and Technology Adoption and User Behaviour (17 papers). Kok Wei Khong is often cited by papers focused on Digital Marketing and Social Media (22 papers), Customer Service Quality and Loyalty (19 papers) and Technology Adoption and User Behaviour (17 papers) and collaborates with scholars based in Malaysia, China and United Kingdom. Kok Wei Khong's co-authors include Shasha Teng, Alain Yee‐Loong Chong, Fon Sim Ong, Ken Kyid Yeoh and M.S. Balaji and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Ethics and Computers in Human Behavior
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