Krista J. Li

23 papers and 444 indexed citations i.

Krista J. Li has authored 23 papers that have received a total of 444 indexed citations. This includes 21 papers in Marketing, 11 papers in Strategy and Management and 6 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (19 papers), Digital Platforms and Economics (10 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Krista J. Li is often cited by papers focused on Consumer Market Behavior and Pricing (19 papers), Digital Platforms and Economics (10 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States, China and Hong Kong. Krista J. Li's co-authors include Jianqiang Zhang, Sanjay Jain and Juan Bu and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science