Kristiaan Helsen
About
Kristiaan Helsen has authored 20 papers that have received a total of 1.5k indexed citations.
This includes 11 papers in Marketing, 10 papers in Economics and Econometrics and 9 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (8 papers), Innovation Diffusion and Forecasting (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Kristiaan Helsen is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Innovation Diffusion and Forecasting (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, Hong Kong and The Netherlands. Kristiaan Helsen's co-authors include David C. Schmittlein, Marnik G. Dekimpe, Paul E. Green, Kamel Jedidi and Erin Anderson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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