Kunal Basu

17 papers and 5.5k indexed citations i.

Kunal Basu has authored 17 papers that have received a total of 5.5k indexed citations. This includes 8 papers in Marketing, 6 papers in Strategy and Management and 5 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Ethics in Business and Education (5 papers) and Corporate Social Responsibility Reporting (4 papers). Kunal Basu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Ethics in Business and Education (5 papers) and Corporate Social Responsibility Reporting (4 papers) and collaborates with scholars based in Canada, United Kingdom and Switzerland. Kunal Basu's co-authors include Guido Palazzo, Amitava Chattopadhyay, Gerald J. Gorn, Marvin E. Goldberg and Anthony Steven Dick and has published in prestigious journals such as Academy of Management Review, Journal of Marketing Research and Journal of Consumer Research