Kunal Swani

32 papers and 1.1k indexed citations i.

Kunal Swani has authored 32 papers that have received a total of 1.1k indexed citations. This includes 23 papers in Sociology and Political Science, 16 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Customer Service Quality and Loyalty (12 papers). Kunal Swani is often cited by papers focused on Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in United States, India and The Netherlands. Kunal Swani's co-authors include George R. Milne, Brian P. Brown, Marc G. Weinberger, Lauren I. Labrecque and Charles S. Gulas and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Advertising