Kunter Gunasti
About
Kunter Gunasti has authored 29 papers that have received a total of 298 indexed citations.
This includes 12 papers in Marketing, 8 papers in General Decision Sciences and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Decision-Making and Behavioral Economics (8 papers) and Consumer Market Behavior and Pricing (6 papers). Kunter Gunasti is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Decision-Making and Behavioral Economics (8 papers) and Consumer Market Behavior and Pricing (6 papers) and collaborates with scholars based in United States, United Kingdom and Canada. Kunter Gunasti's co-authors include William T. Ross, Joseph Pancras, Ram D. Gopal, Rod Duclos and Mauricio Palmeira and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and MIS Quarterly
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