Kwek Choon Ling
About
Kwek Choon Ling has authored 28 papers that have received a total of 1.0k indexed citations.
This includes 18 papers in Marketing, 14 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Retail Behavior Studies (10 papers). Kwek Choon Ling is often cited by papers focused on Digital Marketing and Social Media (13 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in Malaysia, China and New Zealand. Kwek Choon Ling's co-authors include Tan Hoi Piew, Teck Chai Lau, Guo Ying and Zhang Li and has published in prestigious journals such as Asian Social Science, International Business Management and International Journal of Knowledge Management
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