Tan Hoi Piew

9 papers and 534 indexed citations i.

Tan Hoi Piew has authored 9 papers that have received a total of 534 indexed citations. This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Tan Hoi Piew is often cited by papers focused on Digital Marketing and Social Media (5 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Malaysia. Tan Hoi Piew's co-authors include Kwek Choon Ling, Teck Chai Lau and Kay Hooi Keoy and has published in prestigious journals such as Asian Social Science