Kyung Hyan Yoo

4 papers and 354 indexed citations i.

Kyung Hyan Yoo has authored 4 papers that have received a total of 354 indexed citations. This includes 4 papers in Sociology and Political Science, 2 papers in Marketing and 2 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Diverse Aspects of Tourism Research (2 papers). Kyung Hyan Yoo is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Diverse Aspects of Tourism Research (2 papers) and collaborates with scholars based in United States. Kyung Hyan Yoo's co-authors include Ulrike Gretzel and has published in prestigious journals such as Information Technology & Tourism