Kyung‐Hyan Yoo

5 papers and 306 indexed citations i.

Kyung‐Hyan Yoo has authored 5 papers that have received a total of 306 indexed citations. This includes 3 papers in Sociology and Political Science, 2 papers in Marketing and 1 paper in Social Psychology. The topics of these papers are Digital Marketing and Social Media (2 papers), Public Relations and Crisis Communication (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). Kyung‐Hyan Yoo is often cited by papers focused on Digital Marketing and Social Media (2 papers), Public Relations and Crisis Communication (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper) and collaborates with scholars based in United States, Australia and Austria. Kyung‐Hyan Yoo's co-authors include Ulrike Gretzel, Seojin Lee, Markus Zanker and Woojin Lee and has published in prestigious journals such as Computers in Human Behavior, Public Relations Review and Asia Pacific Journal of Tourism Research