Lanlung Chiang

15 papers and 542 indexed citations i.

Lanlung Chiang has authored 15 papers that have received a total of 542 indexed citations. This includes 10 papers in Sociology and Political Science, 8 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers). Lanlung Chiang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Taiwan, France and United States. Lanlung Chiang's co-authors include Liang Tang, Aikaterini Manthiou, Seonjeong Lee, Chen-Chung Ma and Fang-Mei Tseng and has published in prestigious journals such as Journal of Business Research, International Journal of Environmental Research and Public Health and Technological Forecasting and Social Change.