Lars Bergkvist
About
Lars Bergkvist has authored 33 papers that have received a total of 3.3k indexed citations.
This includes 26 papers in Marketing, 17 papers in Sociology and Political Science and 14 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (13 papers). Lars Bergkvist is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (13 papers) and collaborates with scholars based in China, United Arab Emirates and Germany. Lars Bergkvist's co-authors include Tobias Langner, John R. Rossiter, Tino Bech‐Larsen, Martin Eisend and Charles R. Taylor and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science
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