Laura Grazzini
About
Laura Grazzini has authored 18 papers that have received a total of 505 indexed citations.
This includes 12 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Environmental Education and Sustainability (3 papers). Laura Grazzini is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Environmental Education and Sustainability (3 papers) and collaborates with scholars based in Italy, United Kingdom and China. Laura Grazzini's co-authors include Gaetano Aiello, Giampaolo Viglia, Raffaele Donvito, Diletta Acuti and Daniele Pederzoli and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Annals of Tourism Research
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