Laurence Dessart
About
Laurence Dessart has authored 18 papers that have received a total of 1.6k indexed citations.
This includes 13 papers in Sociology and Political Science, 13 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (5 papers). Laurence Dessart is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in Belgium, France and United Kingdom. Laurence Dessart's co-authors include Cleopatra Veloutsou, Anna Morgan‐Thomas, Michaël Schyns, Kirsten Cowan and Cécile Delcourt and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and European Journal of Marketing.
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