Laurence Jacobs
About
Laurence Jacobs has authored 44 papers that have received a total of 781 indexed citations.
This includes 13 papers in Marketing, 10 papers in Strategy and Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Global Trade and Competitiveness (5 papers) and Global trade and economics (3 papers). Laurence Jacobs is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Global Trade and Competitiveness (5 papers) and Global trade and economics (3 papers) and collaborates with scholars based in United States, Hong Kong and China. Laurence Jacobs's co-authors include A. Coskun Samli, Charles F. Keown, Reginald Worthley, Paul Herbig and Kyung‐Il Ghymn and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science
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