Laurie A. Babin
About
Laurie A. Babin has authored 24 papers that have received a total of 1.3k indexed citations.
This includes 12 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Laurie A. Babin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States. Laurie A. Babin's co-authors include Barry J. Babin, Alvin C. Burns, Abhijit Biswas, Mitch Griffin and Ian Brennan and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Psychology and Marketing
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