Lei Su

16 papers and 283 indexed citations i.

Lei Su has authored 16 papers that have received a total of 283 indexed citations. This includes 7 papers in Social Psychology, 7 papers in Marketing and 6 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (2 papers). Lei Su is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (6 papers) and Cultural Differences and Values (2 papers) and collaborates with scholars based in Hong Kong, United States and China. Lei Su's co-authors include Yuwei Jiang, Jonathan Gratch, Lisa C. Wan, Echo Wen Wan and Sharon Mozgai and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research