Leon G. Schiffman

44 papers and 1.4k indexed citations i.

About

Leon G. Schiffman has authored 44 papers that have received a total of 1.4k indexed citations. This includes 19 papers in Marketing, 15 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (8 papers). Leon G. Schiffman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in United States and China. Leon G. Schiffman's co-authors include Elaine Sherman, Charles A. McMellon, Mary M. Long, Shawn T. Thelen and William R. Dillon and has published in prestigious journals such as Journal of Marketing, Administrative Science Quarterly and Journal of Marketing Research

In The Last Decade

Rankless by CCL
2025