Leonard J. Paas
About
Leonard J. Paas has authored 49 papers that have received a total of 674 indexed citations.
This includes 20 papers in Marketing, 13 papers in Economics and Econometrics and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (13 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Innovation and Socioeconomic Development (9 papers). Leonard J. Paas is often cited by papers focused on Consumer Market Behavior and Pricing (13 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Innovation and Socioeconomic Development (9 papers) and collaborates with scholars based in The Netherlands, New Zealand and Italy. Leonard J. Paas's co-authors include Enno Masurel, Tammo H.A. Bijmolt, Jeroen K. Vermunt, Emiel L. Eijdenberg and Elco van Burg and has published in prestigious journals such as Sustainability, Journal of the Royal Statistical Society Series A (Statistics in Society) and Journal of Economic Psychology
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