Leonard J. Parsons

25 papers and 851 indexed citations i.

Leonard J. Parsons has authored 25 papers that have received a total of 851 indexed citations. This includes 10 papers in Marketing, 5 papers in Management Science and Operations Research and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (9 papers), Innovation Diffusion and Forecasting (4 papers) and Technology Adoption and User Behaviour (2 papers). Leonard J. Parsons is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Innovation Diffusion and Forecasting (4 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in United States and Belgium. Leonard J. Parsons's co-authors include Randall L. Schultz, Walter A. Henry, Frank M. Bass, Wendy A. Rogers and Piet Vanden Abeele and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research