Leslie Cuevas
About
Leslie Cuevas has authored 5 papers that have received a total of 273 indexed citations.
This includes 5 papers in Sociology and Political Science, 2 papers in Marketing and 2 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Media Influence and Health (2 papers). Leslie Cuevas is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Media Influence and Health (2 papers) and collaborates with scholars based in United States and Hong Kong. Leslie Cuevas's co-authors include Heejin Lim, Michelle Childs, Chung‐Wha Ki, Hyo Jung Chang and Stefanie Benjamin and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management and Journal of Research in Interactive Marketing
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