Li Miao
About
Li Miao has authored 44 papers that have received a total of 1.5k indexed citations.
This includes 25 papers in Sociology and Political Science, 25 papers in Marketing and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Retail Behavior Studies (13 papers). Li Miao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Retail Behavior Studies (13 papers) and collaborates with scholars based in United States, China and Macao. Li Miao's co-authors include Xinran Lehto, Barbara Almanza, Carl Behnke, Anna S. Mattila and Xinyuan Zhao and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research
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