Linwan Wu

40 papers and 418 indexed citations i.

Linwan Wu has authored 40 papers that have received a total of 418 indexed citations. This includes 22 papers in Sociology and Political Science, 22 papers in Marketing and 14 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Media Influence and Health (14 papers). Linwan Wu is often cited by papers focused on Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Media Influence and Health (14 papers) and collaborates with scholars based in United States, South Korea and Taiwan. Linwan Wu's co-authors include Naa Amponsah Dodoo, Weiting Tao, Jungmi Jun, Jiangmeng Liu and Mengtian Jiang and has published in prestigious journals such as Computers in Human Behavior, Appetite and Journal of Advertising