Li‐Shia Huang

14 papers and 472 indexed citations i.

Li‐Shia Huang has authored 14 papers that have received a total of 472 indexed citations. This includes 10 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (6 papers). Li‐Shia Huang is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Taiwan and United States. Li‐Shia Huang's co-authors include Ching‐I Teng, Shih-Ping Jeng, Shufang Liu, Cheng‐Hsien Wu and Che-Hung Lin and has published in prestigious journals such as Computers in Human Behavior, British Journal of Management and British Food Journal.