Liu Yong

110 papers and 5.2k indexed citations i.

About

Liu Yong has authored 110 papers that have received a total of 5.2k indexed citations. This includes 53 papers in Sociology and Political Science, 32 papers in Information Systems and Management and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (40 papers), Technology Adoption and User Behaviour (31 papers) and Customer Service Quality and Loyalty (16 papers). Liu Yong is often cited by papers focused on Digital Marketing and Social Media (40 papers), Technology Adoption and User Behaviour (31 papers) and Customer Service Quality and Loyalty (16 papers) and collaborates with scholars based in China, Finland and United States. Liu Yong's co-authors include Hongxiu Li, Shengli Deng, Vassilis Kostakos, Feng Hu and Thorsten Teichert and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Journal of Marketing Research

In The Last Decade

Rankless by CCL
2025